Additional Info

The key objective of Eötvös Loránd University's image change is to reflect the position of the university as the most popular and oldest institution in Hungary and the leading university in the rankings of higher education in Hungary. ELTE wants to achieve this in a modern, recognizable, and distinguishable way. Prior to the graphic design, the identity, values, and strengths of ELTE were summarized through research that included focus group studies and stakeholder interviews. Based on the research, a consensus has been reached, and it was agreed that Eötvös Loránd University has a great reputation, but in addition to the prestige of the University in scientific fields, the new image must display the University’s ability to innovate and open-mindedness as well. In addition to the modernized logo, which is based on the University crest, the highlight of the image is the acronym “ELTE”, as well as the two circles, which refer to the frame of the crest, which is broken up by small gaps